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Product Management

The product manager is responsible for setting the product vision and strategy. They define the product release process and the cross-functional activities necessary to bring the product (or feature) to market. Hence, product management is a vital role in any organization that wants its products to be a success.

 

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Product Management - AARRR Framework Explained through Netflix
Product Management - AARRR Framework Explained through Netflix
Key Takeaways / TLDR :
Tracking of user through their life cycle to determine the quality of operations: 1. Acquisition Relevant metrics for measuring success during the acquisition phase include - Social Media Engagement Rate, Website/App Traffic, Click-Through Rate (CTR), Customer Acquisition Cost (CAC), Conversion Rate 2. Activation Relevant metrics include - Customer Conversion Rate, Drop-off Rate, Dwell Time 3. Retention Relevant metrics include - Churn Rate, Login Frequency, Retention Rate 4. Revenue Relevant metrics include - Customer Lifetime Value (CLV), Expansion Revenue, Monthly Recurring Revenue (MRR), Revenue Churn 5. Referral Relevant metrics include -Purchase Rate of Referred Customers, Viral Cycle Time
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