Rajive Jain

Management

Product Management - AARRR Framework Explained through Netflix

Tracking of user through their life cycle to determine the quality of operations: 1. Acquisition Relevant metrics for measuring success during the acquisition phase include - Social Media Engagement Rate, Website/App Traffic, Click-Through Rate (CTR), Customer Acquisition Cost (CAC), Conversion Rate 2. Activation Relevant metrics include - Customer Conversion Rate, Drop-off Rate, Dwell Time 3. Retention Relevant metrics include - Churn Rate, Login Frequency, Retention Rate 4. Revenue Relevant metrics include - Customer Lifetime Value (CLV), Expansion Revenue, Monthly Recurring Revenue (MRR), Revenue Churn 5. Referral Relevant metrics include -Purchase Rate of Referred Customers, Viral Cycle Time