Rajive Jain

Management

Aligning analytics to product life cycle

“What gets measured gets managed" Hence it is necessary to focus on right metrics to answer the important question during each stage 1. Introduction: Do we have product-market-fit? Metrics: Retention, Active Users, Stickiness 2. Growth: How do we scale effectively? User Journey Analysis: Conversion Rate/Time, Funnels Experimentation: A/B Testing, Multivariate Testing 3. Maturity: How can we be profitable? Monetization Metrics: CAC, LTV, LTV:CAC Ratio, Monthly Recurring Revenue (MRR) 4. Decline: How do we maintain user interest and slow decline? Churn Prediction Modelling Power User Analysis: Stickiness, Feature Usage Root Cause Analysis