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The pandemic has brought about changing trends in marketing like digital marketing, marketing automation, marketing analytics that have created chaos among marketers in every industry. Acquiring new customers, maintaining brand image, and ensuring the relevancy of their product in the new normal is proving to be a challenge.

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Punya Batra

A Deep Dive into Metaverse Marketing

Key Takeaways / TLDR :

Brands are experimenting with parallel metaverse marketing within real-life marketing. The ability to collect stuff like NFTs is perhaps what's making Metaverse a success for brands. It is new, it is unique and it arouses curiosity. The perfect platform to advertise without telling that it's an ad.

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Social Commerce - The New Trend

Key Takeaways / TLDR :

Social commerce is basically an evolution of e-commerce. Instead of heading to the Nike online store, for example, users can discover and buy products without leaving their favorite platforms, like Instagram, Facebook, TikTok, and Pinterest. Choose social media channels best for your business by reviewing your audience’s demographics, and mapping it with best suited engagement platform. Put consumers at the heart of content to engage and build relationships, work with influencers in your niche, emphasize visual content. Advanced technologies such as augmented reality (AR), virtual dressing rooms, live streams, and AI integrations willl further revolutionalize social commerce.

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Agile Marketing is breaking the Agency Model!

Key Takeaways / TLDR :

The traditional Agency - Client Model for Marketing does not hold relevance any more. The new model of Marketing has to mimic the Agile Software Development model and the Agency relationships have to be modeled on the It Partner type relationship which lends into Agile Methods of execution!

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How is Omni-Channel Marketing different from Multi-Channel Mktg?

Key Takeaways / TLDR :

Omnichannel marketing is a customer-focused approach that integrates all marketing channels to provide a consistent brand experience across all platforms. The goal is to create a seamless experience for customers by integrating channels to provide a cohesive journey tailored to individual preferences and behaviors. The words “omnichannel marketing” and “multichannel marketing” are often used interchangeably, but they’re not the same thing. In multichannel marketing, you have several channels that operate independently of each other. This blog explains well.

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10 SEO & Design Mistakes that can cripple your business

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Design isn't responsive, Slow Loading, Bad Hosting, Navigation & Usability, Badly Structured URL's, Lack of Metadata, Not Collecting Emails, No Rich Snippet

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For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways

Key Takeaways / TLDR :

The critical elements of marketing in the metaverse resemble those of designing authentic and compelling brand experiences in the physical world. But the application of these elements in the metaverse can be very different. Much as approaches for driving value online continue to evolve, the effective engagement of consumers in the metaverse will require its own evolving recipe for success. Key ingredients to successful Metaverse Marketing are: - Define the goals for marketing on Metaverse. - Design experiences appealing to target audiences - Experiment with money-making models. - Proactively plan for risks to the brand - Measurement Metrics

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Can we use AI in marketing?

Key Takeaways / TLDR :

Machine learning has made a significant impact in the field of online marketing. Many organizations have used it to get insight into consumer behavior and market trends. As a result, machine learning, along with other branches of artificial intelligence, is an effective marketing tool.

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Shift in consumer preference for product searches

Key Takeaways / TLDR :

Digital marketing is becoming a necessity as per these stats- 1. Consumers worldwide prefer searching for certain products online than in-store. 2. Electronic devices are the most likely to be searched digitally, with most consumers almost always searching them online. 3. Consumers also buy electronics (55%), clothing (54%), and toys, books, and games (52%) always or mainly online. 4.While consumers are more likely to search for products online, the store plays a larger role in purchasing 5. 56% of consumers worldwide search for product information through a search engine like Google, while 43% search on an online marketplace such as Amazon.

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Content Marketing Sample Assessment

Key Takeaways / TLDR :

This is a sample assessment intended to prepare you for future role-based assessments when you apply to jobs through Jigya.

#contentmarketing

#marketing

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Kaushal Karkhanis

Digital Marketing Videos

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A friendly guide on your digital marketing learning path

#digitalmarketing

#socialmediamarketing

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Kaushal Karkhanis

Educational Guide: Content Marketing 101 - Google for Creators

Key Takeaways / TLDR :

While casting your Content Marketing Strategy asking yourself the following questions: What makes my content unique? How am I different from my competitors? What value do I provide to my audience? What is my brand’s personality? What 3 values do I want my brand to represent?

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The Aha Moment: How to Know When to Pivot Your Sales Strategy

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The key to a long, fruitful sales career is to constantly change course and re-evaluate your strategy. Doing so will help you continually progress -- and avoid a bad month or quarter.

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