This program from IIM Lucknow goes beyond the basic concepts of Digital Marketing and also focuses on: 1. Identifying the sources of data which can help digital media campaigns. 2. Mechanics of ethically extracting data from relevant sources. 3. Process of using the data to drive optimal marketing outcomes. It truly orients you towards Data Driven Marketing.

A friendly guide on your digital marketing learning path

Machine learning has made a significant impact in the field of online marketing. Many organizations have used it to get insight into consumer behavior and market trends. As a result, machine learning, along with other branches of artificial intelligence, is an effective marketing tool.

7 Important Lessons in Digital Marketing like starting small, thinking scale, speed of execution, keep improving etc

The following are marketing jobs and opportunities that are on the rise due to new advancements in AI and marketing automation. 1. AI Trainers - AI must be trained to learn, improve, and be a great asset to any marketing strategy. Many marketing and business leaders are hiring people to train the technology. 2. Writers with AI Expertise - writers who are comfortable using AI to streamline the writing process and produce content promptly 3. Digital Marketers with AI Knowledge - Manager who will leverage data, artificial intelligence, and marketing automation to drive growth. 4. AI analytics - tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance.

This is a sample assessment intended to prepare you for future role-based assessments when you apply to jobs through Jigya.