Rajive Jain

Marketing in the Digital Era

Shift in consumer preference for product searches

Digital marketing is becoming a necessity as per these stats- 1. Consumers worldwide prefer searching for certain products online than in-store. 2. Electronic devices are the most likely to be searched digitally, with most consumers almost always searching them online. 3. Consumers also buy electronics (55%), clothing (54%), and toys, books, and games (52%) always or mainly online. 4.While consumers are more likely to search for products online, the store plays a larger role in purchasing 5. 56% of consumers worldwide search for product information through a search engine like Google, while 43% search on an online marketplace such as Amazon.