Rajive Jain

Marketing in the Digital Era

Social Commerce - The New Trend

Social commerce is basically an evolution of e-commerce. Instead of heading to the Nike online store, for example, users can discover and buy products without leaving their favorite platforms, like Instagram, Facebook, TikTok, and Pinterest. Choose social media channels best for your business by reviewing your audience’s demographics, and mapping it with best suited engagement platform. Put consumers at the heart of content to engage and build relationships, work with influencers in your niche, emphasize visual content. Advanced technologies such as augmented reality (AR), virtual dressing rooms, live streams, and AI integrations willl further revolutionalize social commerce.