Vinay Krishna

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Digital Marketing truly exemplifies Data Driven Marketing and use of data for better marketing outcomes

This program from IIM Lucknow goes beyond the basic concepts of Digital Marketing and also focuses on: 1. Identifying the sources of data which can help digital media campaigns. 2. Mechanics of ethically extracting data from relevant sources. 3. Process of using the data to drive optimal marketing outcomes. It truly orients you towards Data Driven Marketing.