Marketing Lead

About WrkTalk 
WrkTalk is a privacy-first, on-premises or cloud-agnostic corporate communication platform with Gen AI  capabilities. Enterprises run it entirely inside their own infrastructure, which means their internal communication  never touches a third party's servers or a foreign jurisdiction. We sell to regulated sectors — banking, financial  services, insurance, defence and large Indian enterprises. Clients include Adani Group, Airtel, L&T Finance, Shriram  Finance, Vedanta Group, TATA AIA, etc. 
We are founder-led on sales and sell top-down, to CXOs and promoters. Deals are large, considered and  relationship-driven. 

The role 
This is our first marketing hire, and it owns the function end to end — strategy and execution both. There is no team  below you and no agency behind at this point. 
The single overarching mandate is this: today, outside the rooms we have personally walked into, almost nobody  knows WrkTalk exists. We have marquee clients, a strong revenue stream, a genuinely differentiated product but no  public presence to match. Changing that — establishing WrkTalk in the market's mind as a serious, successful Indian  technology product company — is the job. 
Underneath it, the work has two halves. One is building the credibility layer: the material, the proof and the public  presence that make a CISO or a promoter take us seriously before we walk into the room. The other is generating  access: getting us onto industry platforms, into analyst coverage and in front of senior audiences we do not already  know. 
Both halves matter equally. The second is the one that gets neglected, because nobody chases you for a roundtable  that does not yet exist. We will protect time for it deliberately. 

What you will own 

Brand and mindshare 
Build WrkTalk's public identity from a near-standing start. Define the narrative — an Indian company solving a  sovereignty and privacy problem that global platforms structurally cannot — and make it visible consistently across  every surface we own and every platform we can earn. Startup and technology media, award and recognition  programmes, ecosystem forums, and a steady drumbeat of credible news. The test is simple: a CIO who has never  met us should recognise the name.

PR 
Get a PR agency onboarded. Consistent Founder bylines and thought-leadership placements. Client press releases.  Working relationships with journalists covering BFSI, technology and security. Inclusion in Indian analyst reports and  product landscapes. 

Industry bodies and events 
Own our DSCI relationship end to end — speaking slots, co-authored POV papers, inclusion in product landscape  reports. Build equivalent relationships with IBA, FIDC, AMFI, ANMI and regional bodies. Maintain a rolling 12-month  event calendar with a clear go or no-go recommendation on each, and run our presence at the ones we do. 

Own-property events 
Design and run closed-door CISO roundtables and executive briefings — small, high-quality rooms rather than large  webinars. 

Collateral and positioning 
Product and Control Tower brochures. Segment one-pagers for BFSI, defence and energy. Case studies on marquee  clients. Architecture and security whitepapers. A deck library with tuned variants for CISO, CIO, promoter and non technical audiences. 

Digital 
Own our corporate website – publish a case studies/ whitepapers, security page, a compliance page (DPDP, GDPR,  CERT-In), customer proof, careers page, etc. Get listed on multiple platforms such as TechJockey. Narrow, intent-led  SEO on a small set of terms that matter. LinkedIn company page plus profile build-out. Profile boost for the  founders and sales leadership by consistent publishing rhythm. No paid spend in year one. 

Competitive and regulatory intelligence 
Maintain battlecards on WhatsApp, Teams, Meet, Lark and Zoho Cliq, Botim, Rocket Chat, etc. Track RBI, SEBI, DPDP  Act and CERT-In developments, and convert each relevant one into a sales-usable hook within a week of  publication. 

How the role is measured 
Not on MQLs or impressions. On: 
• Unprompted recognition of WrkTalk in target accounts and in the ecosystem 
• Speaking slots and POV placements secured 
• Industry association relationships activated and what they produced 
• Press releases and analyst or landscape inclusions published 
• Senior-quality attendance at our own events 
• Turnaround time and sales-readiness of collateral 

Who we are looking for 

• 8+ years in B2B marketing, with meaningful time in enterprise technology, cybersecurity or BFSI-facing products

• Has personally run an industry association relationship or a closed-door executive event — not only produced material for someone else who did 
• Writes well enough that a whitepaper or byline goes out with light editing 

• Comfortable being the entire function, doing the strategy and the follow-up emails on the same day. Uses GenAI tools heavily. 
• Understands a long, top-down, relationship-led enterprise sale and does not try to force a volume-marketing  playbook onto it 
• Fluent in the regulatory vocabulary of different regulated industries/ sectors, or able to get there quickly 

Why this is worth doing 
You will define how a category-creating Indian privacy product presents itself to the world’s largest enterprises and  to the governments, at the point where the decisions are still yours to make. 
Most rewardingly, a successful popularization of a global technology product across the world will catapult you  personally into a new orbit occupied by leading marketeers who command global recognition.