Digital Media now dominates our share of time spent consuming any form of media. It has long surpassed the eyeballs and time spent on the other dominant form of media live TV, Print or Outdoors. The pandemic just increased the time we spend on the connected screens, Mobile Devices, Computers, Intenet TV and Internet Connected Digital Display's and now the Intermet of Things (IOT).
Most of these connected screens are interactive and allow marketers a great opportunity to reach and engage the useres. This falls directly in the domain of Digital Marketing which is a rapidly progressing domain and the practitioners need to continuously keep themselves abreast with new concepts via learning interventions with University Courses and/or Industry Practitioners courses and also the continuous learning exchanges with the community.
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