

Building on the work of scholars like Dan Ariely and Daniel Kahneman and many others in the field of behavioral economics, this live online program prepares you to influence the behavior of customers and employees—and become a bigger contributor to your organization's success.
In this virtual program, you will learn how to design and rigorously test a "choice architecture" that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company.
Dynamic faculty presentations, case studies, role-playing, simulation exercises, and insights from guest speakers.
Executives with at least 10 years of experience who lead functional areas such as product development, human resources.
Building on the work of scholars like Dan Ariely and Daniel Kahneman and many others in the field of behavioral economics, this live online program prepares you to influence the behavior of customers and employees—and become a bigger contributor to your organization's success.
In this virtual program, you will learn how to design and rigorously test a "choice architecture" that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company.
Dynamic faculty presentations, case studies, role-playing, simulation exercises, and insights from guest speakers.
Executives with at least 10 years of experience who lead functional areas such as product development, human resources.