Crafted by experts in marketing analytics from Aptly and Meta, this programme is meticulously designed to equip you for roles such as Marketing Analyst, Marketing Researcher, and beyond.

Delve into fundamental marketing principles and discover how data serves as the bedrock for informed marketing decisions. Explore the application of the OSEMN data analysis framework to tackle common analytics questions. Acquire proficiency in using indispensable tools like spreadsheets, SQL, and Python to seamlessly collect, connect, and analyse pertinent data. Master common statistical methods, enabling you to segment audiences, evaluate campaign outcomes, optimise the marketing mix, and assess sales funnels.

As you progress, refine your skills in visualising data using Tableau and harness the power of Meta Ads Manager for campaign creation, results assessment, and experimentation to fine-tune your campaigns. Engage in hands-on, industry-specific projects that offer practical applications of your newfound skills.

Cap off your journey with the final course, designed to prepare you for the Meta Marketing Science Professional Certification exam. Upon successful completion, earn a prestigious certificate of completion from Coursera and a coveted Meta Marketing Science Professional Certification.

The applied learning projects throughout the programme provide invaluable opportunities to hone your marketing data analysis skills. From identifying data sources and cleaning data with spreadsheets to using Python for data exploration and leveraging Tableau for visualisation, these projects encompass evaluating advertising effectiveness, optimising the sales funnel, and fine-tuning marketing campaigns through Meta Ads Manager.