Why the Metaverse is Marketing's next big thing?

Metaverse is quite hyped and brands are entering the sphere with all kinds of experiments, whether it's Gucci launching virtually available shoes in the metaverse or Vans launching a virtual skatepark in Roblox (a type of metaverse). Brands have become open to experimenting and not missing an opportunity to grab the attention of Millennials and Gen-Z.

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