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Walmart-owned Flipkart, Amazon are squeezing India’s quick commerce startups

India’s quick commerce market is booming, with demand more than doubling for some players. Flipkart, one of India’s largest e-commerce players entered quick commerce later than local rivals such as Blinkit, Swiggy, and Zepto. The expansion comes as India’s quick commerce sector enters a more intense phase of competition. The Walmart-owned company debuted in quick commerce with Flipkart Minutes in August 2024, offering deliveries across categories in as little as 10 minutes. Amazon, which...