1. Offers new ways to address a problem. This type of product is new in the market with the potential of attracting new clients. 2. New to your company and may already have a similar one offered by your competition. 3. Offers new solutions to a pressing problem amongst your existing customers. 4. A product that your existing clients have been asking for. It is not necessarily a game-changer but can include an updated feature or enhancement to attract new clients.
