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Parade’s Cami Tellez announces new creator economy marketing platform, $4M in funding

“The first version of the creator economy was built around macro creators, brands working with 15 or 20 highly visible faces each month,” Tellez said. It also helps brands pay creators, which would be difficult to manage if the responsibility lay solely with humans, Kroopf said. “It’s all about high-scale creator ecosystems,” Tellez, the company’s creative director, said. “In 2019, when I started Parade, there was no real kind of software that allowed you to really engage ambassadors...