Rajive Jain

Start-Up | All Things Digital!

Importance of Early Adopters - tips to get them and nurture them

Early adopters play a crucial role in achieving Product Market Fit and growth at scale. When Whitney Wolfe was faced with the challenge to grow her co-founded app, Tinder, with almost no budget, she literally acquired the first users herself. She went to college fraternities and sororities and pitched the app to students. She created a flyer, printed 1,000 copies, and paid students $20 to help her put it on car windshields, hand it to people and throw it into dorm mailboxes. She repeated that process with several universities.