Aayush Gautam

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How Google Search is reinventing itself in 2022

Before we talk about how Google is adapting to this new era of visual search, let’s briefly talk about the three types of search queries to understand the motivations behind a search. Navigational — To find a particular website, such as ‘Medium’ Informational — To learn about something, such as ‘the origins of Halloween’, or answer a question, such as ‘what’s a normal age to get grey hair?’ Transactional To make a purchase decision, which can be specific, such as ‘buy iPhone 14 Pro’, or broad, such as ‘book a flight’ By understanding these types of search queries,