Vinay Krishna

Startups and Entrepreneurship

Growth Hacker is a hybrid of Marketer and Coder

Hacking Growth does for market share growth what the Lean Start up does for product development and Business Model Generation does for strategy. Hacking Growth focuses on customers - how to attain them, retain them, engage them and monetize them - rather than product. Most growth hack is marketing hack which emerges from the product, so the right resource to lead growth hacking should be a Techno-Marketing professional.