Vinay Krishna

Innovation and Creative Problem Solving

Entrepreneurs please embrace constraints: It drives creativity!

“I think frugality drives innovation just like other constraints do. One of the best ways to get out of a tight box is to invent your way out.”– Jeff Bezos, CEO Amazon Under constraints your brain works harder and smarter. Once we start thinking of constraints not as a hindrance to creative thinking but a framework for it, we are actually giving ourselves the freedom to find truly innovative solutions. Contrary to popular belief, we think more efficiently and more resourcefully when we have constraints! Out-of-the-box, Blue-sky-thing are usually resource plenty ideations often wasteful without constraints!