Rajj Sharma

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Basics of marketing funnel

A marketing funnel is a strategy for attracting customers, converting them into leads or prospects, and then converting them into paying customers. The following are the stages of the marketing funnel: 1) Awareness: The prospect is aware of his or her difficulties as well as potential solutions. 2) Interest: The prospect expresses a desire for a specific set of services or products. 3) Desire: The prospect starts to consider a particular brand. 4) Action: The prospect chooses whether or not to buy.